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IP, media and privacy law are constantly moving. Its boundaries are challenged daily. What's allowed and what's not. Herein lies the core of our work. Work that keeps challenging and inspiring us.

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Trademark hijacking with Roy Donders

For Remco Klöters wrote an article about the trademark rights of Roy Donders (Dutch celebrity stylist and reality star). Below you find a short introduction and a link to the full article (in Dutch).


Do you know the latest business model in marketing? Hijack the name of a Dutch celebrity as a trademark and then introduce yourself as the new 'strategic and creative online partner of trademarks'. This strategy was used last year by a marketing agency from Waalwijk (the Netherlands).

Does it actually work? No, fortunately for stylist and reality star Roy Donders the District Court of Zeeland-West Brabant decided that such a way of 'trademark hijacking' is unacceptable. The marketing agency therefore has no other option then creating a different and above all, a more creative strategy.

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